Anatomy of Selling 2010

The program is aimed at helping individuals who would like to build careers as sales & business development professionals understand the fundamental requirements for a successful start, while guiding them in planning the best route to fulfilling careers – from graduation, through further education, accessing priority placements for better experience, to getting internationally recognized certifications, for instance. 

The cornerstone of the Anatomy-of-Selling program is the career planning component- by this, Profiliant will educate existing and potential sales professionals on how sales works in the 21st century and what you need to succeed in it- both for the fast moving consumer goods (FMCG) space as well as in B2B selling. Career planning support is further supplemented under the program with development counselling, built around a robust coaching & mentoring platform, and targeted at both rookie and experienced sales professionals alike.

According to Mr. Oliver Nnona the Principal Consultant and Chief Executive of Profiliant said “Over the years, our research has shown that in the absence of such a program as this, finding and recruiting top sales talent for organisations would continue to be a mirage because education and a few years work experience, typically relied on to make hiring decisions, happen to be about 20% of what employers should consider before hiring people into sales roles these days. On the contrary, job fit, thinking style, and career inclinations should feature more prominently to ensure each organisation has the right people in the right roles. The Anatomy-of-Selling program supports this process by ensuring that those who should be in selling in the first place are the ones encouraged to get into it”

An interesting aspect of the Anatomy-of-Selling program, which the organisers are emphasizing on, is the coaching and mentoring platform it offers. Under this, experienced sales professionals are paired with those needing further development to run a certified coaching program aimed at building core sales competencies within 3-6 months. The Anatomy-of-Selling program is powered by volunteer mentors assigned to mentees, and supported by skill-building programs that plug the gaps identified through the mentoring sessions. Each mentee gets about 3 hours of quality mentoring time quarterly, after going through a selection process and meeting the minimum requirements set by the program managers.

The seminar will hold in Lagos, Nigeria on the 11th of March 2010 and has a line-up of top experienced sales professionals share how they made it in the sales profession. The event will offer sales and business development professionals a unique opportunity to network with their peers while getting detailed analysis of the skills mandatory for success in the 21st century. Registration for the event is via an event website (www.anatomyofSelling.com ) through which the limited seats available would be allocated on a first-come-first.

About Profiliant.
Profiliant (www.profiliant.com) is a professional services firm with a niche focus in helping B2B companies find and win profitable business. The company specializes in developing sales systems and processes that help companies big and small with the right Go-To-Market strategies and the sales operations that make it work. Profiliant’s clients fall within the top 50 companies in every sector in the Nigerian economy and we deliver results through consulting engagements focused on topline and bottomline growth. Additional information available via the company’s website at – www.profiliant.com